Iona: a world of shopping choice

Prepare for a shopper’s paradise on Iona. Our most innovative ship yet boasts a beautifully designed area that takes shopping at sea to new levels of style and choice. With a wide range of outlets on board, take your time to find a well-deserved treat, or two.

You’ll find all the brands you know and love plus many that are new to P&O Cruises, including firsts at sea, exclusive new concepts and even bespoke lines created especially for Iona

We’ve been listening to your shopping needs and are proud to bring a strong range of sustainable collections from leading brands in addition to special eco-centric lines from luxury brands

If you’re after unique treats, you’ll find ample opportunity to enjoy personalised shopping. Create the perfect piece of unique jewellery or why not personalise a beautiful accessory?

Of course, in creating our fashion, accessories, beauty, health and well-being collections for Iona, we’re proud to champion the best of British design and shopping talent. It all adds up to exciting sea days, with stylish and relaxing shopping experiences tailor-made for you

Make magical mementos on Iona with an exclusive Spotlight Photoshoot

Step into a welcoming and inspiring world of eye-catching exhibitions by international talents

Keen to buy your first piece or enhance your collection? With no auctions and home delivery, the experience is a breeze.