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<h2>Introducing our Brand Partners</h2>
We are delighted to have collaborated with so many incredible&nbsp;sport,&nbsp;food,&nbsp;entertainment,&nbsp;and&nbsp;retail partners, all of which help us to be Britain’s favourite cruise line. With so much variety on a P&amp;O Cruises holiday, we really do have something for everyone.

OFFER ENDS 26 AUGUST 2025

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Retail

Food

A cruise with our Food Heroes adds a dash of discovery and authenticity to your holiday, leaving you with even more memories to take home and savour.
Discover their tricks of the trade, hear their stories and enjoy exceptional food and wine in their company at special events.

Sport

Our partnership with Southampton FC is one of a kind. For the 2026/27 football season, P&amp;O Cruises takes pride of place on the front of the Men’s and Academy teams’ shirts as the club’s
Principal Partner, and remains the Official Sleeve Partner for the Women’s team. From the future football talent at grassroots level to the stars of St Mary’s, we’re here to support our local teams.

SOUTHAMPTON, ENGLAND - AUGUST 09: Ryan Manning of Southampton during the Sky Bet Championship match between Southampton and Wrexham AFC at St Mary's Stadium on August 09, 2025 in Southampton, England. (Photo by Matt Watson/Southampton FC via Getty Images)

Entertainment

Our special partnership returns! In 2026, for the fourth year running, P&amp;O Cruises is the proud headline sponsor of the BAFTA Television Awards.

General view of the P&O Cruises 'Memorable Moment' Award, the only award voted for by the public at the 2023 BAFTA Television Awards with P&O Cruises, to be held on Sunday 14 May 2023 at the Royal Festival Hall, London, U.K. Photo by BAFTA/Scott Garfitt

We’ve launched a multi-year partnership with Pride of Britain and Pride of Scotland – and proud only begins to cover it!

We're the proud new partner of Pride of Britain

Honouring real local heroes from all walks of life and paying tribute to our proud Scottish heritage, our partnership with the Pride of Scotland Awards is a perfect fit.

Since 1968, Time Out has been uncovering the best of cities for tourists and locals alike. That’s why we have come together to create a series that’ll see Time Out’s editors and savvy locals showcasing the best things to do in destinations across the world.

You’ll find Wallace &amp; Gromit and Shaun the Sheep onboard our five dedicated family-friendly ships. This playful bunch from Aardman brings its familiar brand of fun, frolics and British eccentricity to your holiday.

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Our Partners

Introducing our Brand Partners

Let us entertain you

BAFTA Television Awards with P&O Cruises

We're the proud new partner of Pride of Britain

Celebrating the Pride of Scotland

Take your holiday further with Time Out

Aardman adds to your adventure

We're teaming up with...

Southampton Football Club

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Food Heroes experiences

Delicious desserts & drinks

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