Introducing our Brand Partners

We are delighted to have collaborated with so many incredible sport, food, entertainment, and retail partners, all of which help us to be Britain’s favourite cruise line. With so much variety on a P&O Cruises holiday, we really do have something for everyone.

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BAFTA Television Awards with P&O Cruises

Our special partnership returns! In 2026, for the fourth year running, P&O Cruises is the proud headline sponsor of the BAFTA Television Awards.


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We're the proud new partner of Pride of Britain

We’ve launched a multi-year partnership with Pride of Britain and Pride of Scotland – and proud only begins to cover it!
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Take your holiday further with Time Out

Since 1968, Time Out has been uncovering the best of cities for tourists and locals alike. That’s why we have come together to create a series that’ll see Time Out’s editors and savvy locals showcasing the best things to do in destinations across the world.
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Aardman adds to your adventure

You’ll find Wallace & Gromit and Shaun the Sheep onboard our five dedicated family-friendly ships. This playful bunch from Aardman brings its familiar brand of fun, frolics and British eccentricity to your holiday.
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Southampton Football Club

We have teamed up with Southampton Football Club to support our city, the players and the fans. And as the first brand to be the official sleeve partner for the men’s, women’s and Academy teams, we’re thrilled to be championing diversity, inclusion and grassroots talent in our local community.
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Food Heroes experiences

A cruise with our Food Heroes adds a dash of discovery and authenticity to your holiday, leaving you with even more memories to take home and savour.


Discover their tricks of the trade, hear their stories and enjoy exceptional food and wine in their company at special events.

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Delicious desserts & drinks

Partnership blogs