SOUTHAMPTON, ENGLAND - NOVEMBER 08: A general view ahead of the Sky Bet Championship match between Southampton and Sheffield Wednesday at St Mary's Stadium on November 08, 2025 in Southampton, England. (Photo by Matt Watson/Southampton FC via Getty Images)
Latest news Partners SFC

Teaming up together

Great news! Our special connection with Southampton FC is set to play out for another year. 

5 min 09 Jul 2026

Editorial Team

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The new kit

The club is proud to unveil its new home kit for the 2026/27 season, with P&O Cruises now front-of-shirt partner for both Southampton FC men’s and women’s teams. The new kit is inspired by the city that has shaped generations of Saints supporters, players and communities, reflected in an extended partnership with P&O Cruises built on a shared connection to Southampton.

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From the city, for the city

This collaboration is built on pride, passion, and a place of belonging – the city we’re both so proud to call home. And you won’t just see us unite on the pitch, but also in our community and beyond the horizon. As well as supporting the teams, P&O Cruises is Title Partner of the Saints Foundation. The club’s charity aims to level the playing field in Southampton, working across health, education, gender equality and employability.

More than just a sponsorship 

Most recently, in February 2026, P&O Cruises donated the coveted front-of-shirt sponsorship to Saints Foundation for the Men’s First Team home game against Charlton Athletic. The special-edition kit formed a crucial part of the club’s Charity Matchday when Saints Foundation ‘took over’ St Mary’s Stadium to raise awareness and funds for its work. There’s lots more to come too. As our partnership with the charity develops, we’ll look forward to supporting fantastic new initiatives it brings to the city.