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From the city, for the city

Our special connection with Southampton FC is evolving. For the 2025/26 football season, P&O Cruises will appear on the front of the men’s and academy teams’ shirts as the club’s new Principal Partner and will remain the Official Sleeve Sponsor for the women’s team.

5 min 01 Jul 2025

Editorial Team

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More than just a sponsorship

This collaboration is built on pride, passion, and a place of belonging – the city we’re both so proud to call home. And you won’t just see us unite on the pitch, but also in our community and beyond the horizon. As well as supporting the teams, P&O Cruises is the headline sponsor of the Saints Foundation, the club’s charity that aims to level the playing field in Southampton, working across health, education, gender equality and employability.

Creating opportunities together

As our partnership develops, new opportunities will emerge for Saints fans and P&O Cruises guests to get involved in football and connect with the club. Activities in the local area and on board our ships will bring our worlds even closer; two iconic organisations, rooted in the same place, moving forward together.