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A world of shopping at sea
Whether you need some retail therapy or forgot to pack some essentials, our on-board shops offer something for everyone. From luxury retail shopping and souvenirs to duty-free and more. Enjoy a range of world-class brands, exclusive events, expert advice and unbeatable deals just steps from your cabin.

Ventura, P and O cruise liners, southampton

Peace of mind

<h3>Peace of mind shopping</h3>
<table border="0" cellpadding="20" width="100%">
<tbody><tr><td>Our exceptional service continues after you buy, with UK customer support and a one-year guarantee for everything you purchase on board.</td>
</tr><tr><td><h4>✔&nbsp;Try before you buy&nbsp;on most products we offer</h4>
</td>
</tr><tr><td><h4>✔&nbsp;One-year guarantee&nbsp;on everything we sell</h4>
</td>
</tr><tr><td><h4>✔&nbsp;After-holiday care&nbsp;for any problems with your items</h4>
</td>
</tr><tr></tr><tr><td><h4>✔&nbsp;Full refunds&nbsp;on any item returned before disembarkation</h4>
</td>
</tr><tr><td><h4>✔&nbsp;&nbsp;Pay with your cruise card&nbsp;for hassle-free shopping</h4>
</td>
</tr></tbody></table>

OFFER ENDS 26 AUGUST 2025

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<h2>Discover more</h2>
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Benefits

Take advantage of duty-free shopping, unbeatable prices, exclusive on-board deals, and special discounts for loyal P&amp;O Cruises guests.

Available brands may vary according to each ship and cruise holiday.&nbsp;

Shopping experiences

There's a world of unique shopping on board. From fabulous fashion shows to tailored consultations, with our on-board shopping experiences, you can discover new brands, learn from experts, and indulge in unforgettable retail therapy. For a shopping experience, please book via My P&amp;O Cruises or check Horizon and enquire on board.

Yes, on all P&amp;O Cruises Ships there will be a Liquor and Tobacco shop that will offer a far more comprehensive range of spirits, cigarettes and tobacco than we have ever offered on a P&amp;O Cruises ship. Not only will you be offered significant savings over UK high street pricing, but the shop will guarantee to be cheaper than any comparable outlets - including any shops you many encounter ashore during your cruise. Internet pricing is not included in the guarantee.
Duty Free Liquor products sold via the shops will only be available to take home. You may order via the shops (detailed below) at any time throughout the cruise and orders will be available for collection at the end of your cruise (you will be given details where and when you can collect your orders). &nbsp;The shops are shut when the ship is in port. 
 
Tobacco and Cigarette products can be bought via the shops at any time and taken away immediately.
Duty free shops are located in the below locations by ship:
Azura - Emporium - Deck 6 
Arcadia - Emporium - Deck 3 
Aurora - Piccadilly Court - Deck 6
Britannia - Deck 6 
Iona - The Avenue - Deck 7 
Ventura - Emporium - Deck 6 
Arvia - The Avenue - Deck 7
If you would like to purchase a bottle of spirits for in cabin consumption during your cruise you may do so by ordering via <a href="https://www.pocruises.com/onboard-activities/dining/room-service">room service</a> (also, from May 2017 we are introducing an exciting new range of chargeable items to the menu).
Intra EU Cruises (Cruises visiting only Countries within the <a href="https://www.gov.uk/eu-eea">European Union</a>) 
On intra EU voyage we are unable to sell any duty free liquor or tobacco for on board consumption or to take ashore from the shops on board.&nbsp; 
&nbsp; 
Price Guarantee&nbsp; 
The shops will offer a price guarantee on liquor and tobacco purchases for take ashore purposes. We guarantee the shop will be cheaper than any comparable outlets - including any shops ashore during the voyage. You will need to be able to provide proof of the cheaper price from recognised retailers. Online price comparisons are not included. If you have already purchased on board the shop will refund you the difference back onto your on board account. If you have not yet purchased and have proof of the cheaper price ashore the shop will price match for you.

Can I purchase duty free liquor and tobacco on board?

Yes, cigarettes, cigars and tobacco are available to purchase from most bar areas. We stock the following range of tobacco brands across all ships, prices available on-board*: Golden Virginia (250gm) Drum (250gm) Amber Leaf (5x50gm) Additionally, tobacco products are available from the Duty Free shop.&nbsp; There are some areas of the ship where smoking is prohibited.

Can I purchase tobacco and E-cigarettes on board?

The make-up* you can purchase in our shops on-board are:
Estee Lauder 
Clinque 
L'Oreal 
Dior 
Chanel 
Touche Eclat 
Revlon 
Benefit
*varies by ship.
Mirbella is used in our salons for makeovers only.

What makeup is used on board in the salons and available to buy in the shops?

There is a small range of over the counter medications available from the Emporiumon-board each ship suchas Paracetamol and Sea sickness tablets. Should you require more specific medication there is a medical centre located on board.

What medicines can I purchase from the shops?

Guests under the age of 18 (under 21 when in United States of America waters and in the United Arab Emirates) will not be permitted to purchase duty-free alcohol or cigarettes. 
 
Guests may be asked to verify their age. It is prohibited to attempt to purchase alcohol for those under 18 in the shops on-board.
Please Note: The Channel Islands is not part of the EU for VAT and Excise duty purposes. Cruises calling at St Peter Port are therefore NOT Intra-EU cruises.

Who can purchase duty free alcohol and tobacco from the shops?

Britannia/Azura: These are supplied by Harding Retail who stock and operate our shops on board.
Arcadia/Ventura/Aurora: These are supplied by Dufry who stock and operate the shops
Official scale models of the ships are only available to purchase on board each particular ship, so for example, should you wish to purchase a scale model of Azura, you will need to sail on Azura where you are able to purchase one. (subject to availability)

Who supplies the ship modals that are sold on board?

Passengers are advised that during domestic-UK cruises (cruises that begin and end in the UK and only call at UK ports including Northern Ireland), government regulations prohibit the sale of tax and duty-free items.&nbsp; This means that liqueur and tobacco will not be available to purchase (other than in quantities for onboard consumption) and VAT will be added to goods purchased in the shops and boutiques at the appropriate UK rate.&nbsp; Prices displayed in the retail outlets are exclusive of any VAT or similar tax.&nbsp;
For example: If you are on a round-trip UK cruise that only visits ports in England, Scotland and Northern Ireland duty/VAT free shopping will not be available.&nbsp; If your cruise includes a call in a non-UK country (such as France or the Republic of Ireland e.g. Cobh) then duty/VAT free shopping will be available.

Will I be charged VAT on a UK domestic cruise?

Passengers are advised that during intra-EU cruises (cruises that begin and end in the EU and only call at EU ports), government regulations prohibit the sale of tax and duty-free items.&nbsp; This means that liqueur and tobacco will not be available to purchase (other than in quantities for onboard consumption) and VAT will be added to goods purchased in the shops and boutiques at the appropriate EU rate.&nbsp; Prices displayed in the retail outlets are exclusive of any VAT or similar tax.&nbsp; 

For example: If you are on a round-trip Maltese cruise that only visits Croatia, Greece and Italy or a roundtrip Italian cruise that only calls in France and Spain, duty/VAT free shopping will not be available.&nbsp; If your cruise includes a non-EU country (such as Turkey or Montenegro) then duty/VAT free shopping will be available.

Will I be charged VAT or similar sales and taxes on EU cruises?

Frequently asked questions

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Enjoy a minimum saving of a VAT-equivalent discount (currently 20%) on our products compared to the average UK high-street price. You'll find everything and more on board, including jewellery, watches, fragrances, sunglasses, drinks, souvenirs and holiday essentials.

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We'll happily match the price of any product if you find an identical product for a lower price on shore during your cruise. Just obtain written proof of availability and the cost from the authorised retailer.* *Internet pricing and sale products do not qualify for this offer.

{"metadata_en_GB":{"alt-text":"Photography for P&O Cruises by Alun Callender"}}

Bigger bottles equal better value, which means bigger savings. We offer a wide range of designer fragrances in larger sizes than you may find on the high street, and most spirits we sell come in 1ltr bottles, giving you fantastic value compared to standard sizes.&nbsp;&nbsp;

Woman looking at jewellery in shop on-board

Peninsular Club members can save money in the shops with member-only discounts on selected cruises. Ligurian, Baltic and Caribbean tiers get 10% off, Mediterranean tier members get 8.5% off, Atlantic tier members get 7.5% off, and Pacific tier members get 5% off.

Brands

Close-up photo of the hands of a hairdresser combing the eyebrows of a relaxed client

Shops

Indulge in designer brands, from exquisite fragrances and stylish fashion to dazzling jewellery, trendy sunglasses and more.

Ensure a worry-free getaway; we have all your holiday essentials, from snacks and travel adaptors to toiletries, swimwear and much more.

Cherish your memories with fun souvenirs to take home, such as T-shirts, keyrings, cuddly toys, charming models of your ship and much more.

P&O Cruises Iona during the sea day heading to Norway. 
Client: P&O Cruises. Retail - Iona bears.
Picture date: Sunday June 9, 2024.
Photograph by Christopher Ison ©
07544044177
chris@christopherison.com
www.christopherison.com

IMPORTANT NOTE REGARDING IMAGE LICENCING FOR THIS PHOTOGRAPH: This image is supplied to the client under the terms previously agree. No sales are permitted unless expressly agreed in writing by the photographer. Image licence is for below the line only. No out of home use without acquiring an extended image licence.

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There are refreshments available at the Southampton cruise terminal and plenty of seating to make you comfortable.

Are there refreshments available at the Southampton cruise terminal?

Depending on which cruise you choose, you usually have at least one day at sea before you get to the first port. That means you have at least a full day at sea to get used to your ship and have as much fun as you can squeeze in.

How long does it take to get from Southampton to the first destination? 

Southampton welcomes more than four million visitors each year and is easily accessible from major UK cities by rail, road and air. It’s entirely up to you. You might prefer to drive and park at or near the cruise terminal. Parking at the terminal needs to be pre-booked. Alternatively, why not hop on a coach or train and let someone else do the driving while you relax. And if you live further away, you could always fly into Southampton airport and grab a taxi to the terminal.

What are the transfer options to get to Southampton docks?

There are no size limits for liquid toiletries on P&amp;O Cruises holidays from Southampton. This means you can bring all of your favourite full size toiletries. We allow guests to bring 1 litre of wine or champagne, per person, on board.

What is the liquid allowance on a P&O Cruises holiday departing from Southampton? 

Great news! You’ll be pleased to know that Arcadia, Arvia, Aurora, Britannia, Iona and Ventura sail from Southampton to wonderful destinations all over the world. So take your pick of our Southampton cruises and set sail.

Which ships sail from Southampton docks?

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On-board shopping

What can you buy on board?

Luxury branded retail shopping

Holiday essentials

Souvenirs

From the best designer brands

Exclusive shopping experiences at sea

Shopping services and events on board

The benefits of shopping at sea

Duty-free shopping on board

Best price guarantee

There's more value aboard

On-board discounts for loyal guests

Peace of mind shopping

✔ Try before you buy on most products we offer

✔ One-year guarantee on everything we sell

✔ After-holiday care for any problems with your items

✔ Full refunds on any item returned before disembarkation

✔ Pay with your cruise card for hassle-free shopping

Looking for more retail therapy?

Discover even more to do on board