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Last year we began an exciting new multi-year partnership with the Daily Mirror Pride of Britain Awards. The Awards honour the nation’s unsung heroes and celebrate extraordinary people doing extraordinary things, and as our partnership enters its second year, we can’t wait to see the magic it brings.

 

We’re once again sponsoring the P&O Cruises Inspiration Award at Pride of Britain, which honours a person or group whose work, courage, deeds and selflessness have had a positive impact on others.

 

To find our winner last year, we built our very own nominations booth and set out across the country. We visited Edinburgh, Belfast, Liverpool, Birmingham, Cardiff and Southampton, speaking to locals and learning about the amazing people who inspire others and change lives every day. The nominations we received showcased the kindness, courage and love found in every corner of this nation.

 

The ultimate winner of our inaugural Inspiration Award was Javeno Mclean, fitness coach who runs a health facility in Manchester where he trains people with life-changing disabilities and illnesses for free.

Javeno says the moment he found out he’d won the award was a special one – and one that left him uncharacteristically lost for words.

 

‘It was the first time in my life I was actually speechless,’ he says. ‘Everything just paused and I was trying to take it all in. It was a magical moment.’

 

Javeno says the Pride of Britain Awards celebration, which was held last autumn and hosted by long-time hosts Carol Vorderman and Ashley Banjo, was an incredibly uplifting experience.

 

‘Last year’s Pride of Britain ceremony was brilliant, and to spend time with the other winners that weekend was amazing,’ says Javeno. ‘Hearing their stories humbled me in such a beautiful way. I felt like I had imposter syndrome!’ he says.

 

Since then, life for Javeno has been filled with even more meaningful work and magical moments. He’s stayed in touch with many of his fellow award winners, making guest appearances on their social channels and supporting their charity events. He’s busy as ever at his health facility, and he’s trying to spread the love even further.

20251020 Copyright James Robinson

Free for editorial use image, please credit: James Robinson

Alexis Warr, Pride of Britain Awards 2025, Grosvenor House, London

If you require a higher resolution image, have any other photographic enquiries or are in any way unsure of your right to publish this image please contact James Robinson on Hello@James-Robinson.co.uk

‘I get hundreds of messages every day from people around the world,’ he says. ‘I can’t physically go to those people, but this has taught me that I can help people in other ways – my presence online, on TV, the energy that I bring to other platforms. And as long as I keep on being myself and putting out positivity, I should be able to carry on helping people.’

 

Nominations for this year’s Pride of Britain Awards are open now, so if you know someone in your community who deserves recognition, why not show them some love? They might be a neighbour, a friend, a colleague or a volunteer — someone who goes above and beyond to make our communities better or who shows courage and kindness in the face of adversity.

 

Nominating someone is in itself an act of kindness. It shows the nominee that what they’re doing is making a measurable impact and encourages them to keep going, and it inspires others to recognise the extraordinary people around them who are doing extraordinary things.

 

Javeno doesn’t seek recognition for his work but admits he was honoured to have been nominated by his community. ‘There are good people everywhere,’ he says. ‘But good people don’t look for recognition – they just look to make a difference. And I think that’s the same in every community. There are people out there with massive hearts, massive ambition – not for themselves but for their neighbourhoods, their communities. When someone is ambitious for somebody else, it shows you where their heart is.’

 

Now in its 27th year, the Pride of Britain Awards has cemented its status as a national institution. It may be attended by royalty, celebrities and politicians, but the night is all about the winners. 

 

‘It’s honest and it’s real,’ Javeno says about the awards. ‘There’s no tricking the British public. In the room, you feel how real it is. Pride of Britain is the only awards where you get drawn into a world where everything is beautiful. When I won my award, I thought I was the least interesting part of that night. You rarely get put into a situation where you’re around that many amazing souls, that many beautiful spirits.’

20251020 Copyright James Robinson

Free for editorial use image, please credit: James Robinson

Pride of Britain Awards 2025, Grosvenor House, London

If you require a higher resolution image, have any other photographic enquiries or are in any way unsure of your right to publish this image please contact James Robinson on Hello@James-Robinson.co.uk

Our partnership with Pride of Britain feels like a natural fit. We share a love for bringing people together to create lifelong memories, wondrous moments and unforgettable stories – all the while celebrating our brilliant British heritage.

 

We hope you join us on our Pride of Britain journey this year. Stay tuned over the next few months as the story unfolds – it’s sure to be something special.

 

If you know someone who deserves to be recognised, nominate them for the P&O Cruises Inspiration Award at prideofbritain.com. Nominations are open until 2 August 2026, and the Pride of Britain Awards ceremony will be held in October.

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